Why I'm not an internet fitness guru

There are a lot louder voices in the strength-training world than mine. It isn’t because I have less to say. It’s a personality thing. I hate arguing with people I don’t know, for one thing. And I’m not competitive or quick with a comeback. I’m turned off completely by people who aggressively trumpet their views as if to drown out others, especially if they trumpet at me or pick one thing I said and then talk down to it. I’m also not photogenic (young) enough to try to spread my thoughts via Instagram.

So I won’t be an iconic figure in the fitness world. And yet a couple of thousand people have found me credible and authoritative, and have learned valuable skills from me since I became a fitness trainer ten years ago. I know I could help people even more now that I’ve had a course and experience in lifestyle coaching, beginning in 2015.

What I want is to find the people who want to hear what I have to say regarding strength and exercise, and who want to talk with me about what kind of help they need and what problems they need to solve in order to move forward in the ways that they want to. Based on experience, these people are as follows:

People over 50, women and men, have been the ones to come looking for me. Usually they had heard that I’m their age, or they heard that my former CrossFit gym offered gentler classes for non-CrossFitters, or they were referred to me by one of my trainees.

Young adults were not the ones who sought me out on purpose, but open-minded young people have found me to be an important resource too. They are the ones who really have to meet me to find the value in what I do that’s unique. These people usually came into my gym just because it was a CrossFit affiliate. Sometimes a younger person seemed a bit surprised at who was in charge (a gray-haired woman), and then found that I was a good teacher of technique and methodology, and a fun trainer with a sharp eye and a ton of experience. Often they were inspired later by how I was able to help empower people much older than themselves to get strong.

What these groups have in common is that they consisted of people I met face to face, one at a time or in groups of fewer than ten. I try to write about what I do, and I’m not a bad writer, but I am compelling in person. I know this because more people than I could count have walked into my former gym, talked with me for about five minutes, and said, “If I decide to start working out in this method, I definitely want to do it with you,” or “You’ve convinced me. I know this would be really good for me. In fact I’ve always known it.” Or, “Your enthusiasm is really contagious -- I can tell that you love your work!”

This doesn’t happen in response to my best efforts at marketing copy, casual blog posts, careful descriptions of what I do, or anything other than meeting or talking on the phone.

So that’s one more reason I’m not going to be a well-known strength guru: the way I come across on the internet doesn’t do me justice.

But the people who have chosen to work with me, I have reeeeally been able to help them.